ITC presents Aashirvaad Wheat Atta with genuine aroma and natural ingredients.
Within a very short period of time Aashirvaad packaged Atta has successfully established its name across the country.
The premium of ingredients of Aashirvaad Atta is sourced directly from the farmers.
Aashirvaad Atta was launched on 27th May 2002 and within a short span has become the number one in branded packaged atta across the country. Aashirvaad Atta is made from the choicest grains - heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern 'chakki - grinding' process for the perfect balance of colour, taste and nutrition which also ensures that Aashirvaad atta contains 0% Maida and is 100% Sampoorna Atta. The dough made from Aashirvaad Atta absorbs more water, hence rotis remain softer for longer.
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